Event Location:
Williams Rodeo Grounds
750 Airport RD
Williams, AZ 86046
Contact Keith Family:
The Williams Night Rodeo:
Honoring Tradition, Building a Legacy
The Williams Night Rodeo is an event produced by Keith Family Rodeo Productions, LLC in Williams, Arizona! This is an Arizona family business owned and operated by Jason & Billi Jo Keith, along with their 4 children; Sierra, Slade, Savanna and Southern.
For most weekends in July and August, contestants compete in a variety of events, including Ranch Bronc Riding, Saddle Bronc Riding, Breakaway Roping, Team Roping, Barrel Racing and Bull Riding. There will also be a Boot Scramble for the kids in the audience.
We’re evolving beyond a yearly event series into a premier Western experience—a cornerstone tradition for Williams and the broader community. Our vision is simple: to grow our reach and impact while staying fiercely protective of the authentic rodeo spirit.
In the coming years, we plan to increase attendance and regional visibility by enhancing our marketing efforts, strengthening our partnerships, and attracting top-tier competitors. By elevating production quality through improved arena experience, entertainment, and fan engagement, we aim to create a "must attend" event that draws spectators from across the state and around the world.
We are also focused on expanding the overall event footprint. This includes adding live music performances, vendor markets, and interactive experiences that appeal to families and new audiences while maintaining the integrity of traditional rodeo events.
Long term, our goal is to establish the rodeo as a signature destination event—one that supports local businesses, attracts tourism and becomes a recognized name in the rodeo circuit. Through strategic growth, strong community ties and a commitment to excellence, we're building an event that will continue to thrive for years to come.
